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Our vision

Innovator in Champagne

Laurent‑Perrier is a family-owned House that has always had a pioneering and innovating role in Champagne. Through its engagement in Sustainable Viticulture of the Champagne vineyards, and with each of its Cuvées, the House was created around 4 strong convictions.
  • The assemblage, not the vintage

    Blending is the real secret of the Champagne region’s quality. Laurent‑Perrier is the only House that’s most prestigious and exacting cuvée, Grand Siècle, is not vintage but numbered. It is an assemblage of 3 exceptional vintages in order to recreate the perfect year.
  • A unique and distinctive style

    Freshness, elegance and purity, These characteristics are present in each of the range of Laurent‑Perrier’s cuvées, always characterised by a complex aroma, body and an exceptional length on the palate.
  • Chardonnay

    Chardonnay is the majority grape variety in all of the House’s wines, with the exception of our rosé champagnes. The Chardonnay grape variety brings freshness, finesse and elegance to the assemblage, and makes the Laurent‑Perrier style so distinct from other Houses.
  • The expression of Pinot Noir

    Maceration depending on the harvest offers to our rosé champagnes - Alexandra Rosé Millésimé and Cuvée Rosé - unequalled aromas, revealing all the richness of the best Crus of Pinot Noir.

Partner of Gastronomy

Laurent‑Perrier’s history and that of gastronomy have always been intimately linked. Since the 1950s, Laurent‑Perrier has developed a range of wines based on freshness, finesse and elegance to pair perfectly with French gastronomy, both as an aperitif and throughout the meal. Since then, Laurent‑Perrier has always been able to accompany the key players in gastronomy and to sublimate their creations.
"This quest for excellence and uniqueness in the way we make wine, this desire to always do better in order to be the best partner for gastronomy, is a demand and above all a philosophy."
Bernard de Nonancourt

Responsible and committed

Since the 1980s, Champagne has been dedicated to implementing solutions to protect the environment. Today, the Champagne industry has the 2030 target of having 100% of certified surfaces, working in three main areas:
  • The preservation and enhancement of land and landscapes,
  • The management of effluent, waste and by-products,
  • The reduction of the carbon footprint.
As part of its environmental strategy for the vineyard and for 100% of its plots, the Laurent-Perrier Group obtained the Sustainable Viticulture in Champagne (SVC) and the High Environmental Value (HEV) certifications in February 2018. The Group controls its waste production, both related to wine production and product packaging, by promoting recycling. Laurent-Perrier also strives to minimize its consumption of water, electricity and gas at its production site.