The face of Grand Siecle

Laurent-Perrier presents Vincent van Gogh’s Self Portrait, 
as a powerful symbol of Grand Siècle, its most exclusive Champagne Cuvée.

Vincent van gogh

Vincent van Gogh created a new way to paint the world he saw, becoming recognized long after his death for achieving some of our most beautiful works in art history: Self-Portrait, The Starry Night, Sunflowers, The Bedroom, etc.

In the same way, Grand Siècle seeks a different perfection with the ambition of recreating “The Perfect Year”, one than nature on its own will never provide.

Our difference has taken us more time and a strong belief in our vision to become recognized for what we do, achieving 100 points score by James Suckling and by Bettane & Desseauve on our Grand Siècle Iteration N°26.

Grand siècle

  • THE VISION BEHIND THE WINE

    Seventy years ago, Bernard de Nonancourt decided to look beyond the notion of vintages, with the aim to create “the perfect year”, the one that nature cannot provide on its own. In Champagne, vintages are showing a large variation of style, expression and quality. Bernard de Nonancourt observed that he could not rely on their single expression to create the Prestige Cuvée he was dreaming about. He was looking for a perfection that none of these vintages were individually providing to him.

  • TIME AND PATIENCE

    The House has worked to recreate through each Iteration the perfect year. Each Iteration requires patience, time and skill before being revealed: patience to wait for the appropriate exceptional vintage years, and the time and skill necessary to reach the desired harmony and aromatic complexity. This additional maturation leads to a further expression of Grand Siècle displaying greater aromatic depth, density and a silkier texture.

  • IT TAKES TIME

    Due to its difference in conception, it took a long time for Grand Siècle to be considered as a one of the very best champagnes in the world. After many decades, Grand Siècle has finally obtained recognition from the most well-known wine critics and is nowadays a benchmark reference within premium champagnes... ‘It takes time to become an icon when you are different’...

A WORLDWIDE MEDIA CAMPAIGN

From September 15th 2025, the new creative advertising campaign will be launched in the USA,
in the UK,
 Germany, Switzerland, Italy and in Japan, both in print and digital.

© Musée d’Orsay, Dist. GrandPalaisRmn / Patrice Schmidt