A poetically audacious breeze of freedom blows at Laurent-Perrier.

To take wing, to walk freely according to ones desires, without restrictions or barriers… To find the freedom that we have been denied for so long.
The butterfly, a symbol of this freedom is also a symbol of unspoiled nature.

What freedom of thought and audacity Bernard de Nonancourt and the former Cellar Master had in 1968 to create a Rosé Champagne that would become one of the iconic Cuvées of the House, even though rosé champagne had not yet been introduced.

Laurent-Perrier pursues this bold creativity by offering a 100% Pinot Noir rosé champagne made by using the maceration technique, while preserving the biodiversity of the Champagne terroir, and going beyond the environmental liability rules and complying with the Viticulture Durable in Champagne and Haute Valeur Environnementale specifications.

Today, more than 50 years after its launching, Laurent-Perrier Cuvée Rosé still amazes us with its enchanting notes and intense red fruits aromas. Its unique champagne serving ritual has been reinvented for the 4thconsecutive year. After the “Signature”, “Constellation” and “Safari” robes, Laurent-Perrier reveals the “Butterfly” robe, the ultimate symbol of our respect for nature and the environment.