On 11 October in Epernay, Laurent-Perrier was awarded the prize for ‘Communicator of the Year’ at the Trophées Champenois 2024 for the ‘It takes time to become an icon’ campaign in collaboration with Morgan Freeman.

The trophy was awarded for the new Grand Siècle print and digital media campaign launched in September 2023 in the US, UK, Italy, Germany, Switzerland, Japan and Nigeria.


The 2024 Winners

The Trophées Champenois are organised by Bulles & Magazine to reward initiatives that help to raise the visibility of Champagne and champagne throughout the world.

Special Jury Prize: Laurent Fédou Champagne, Cellar Manager Canard-Duchêne
Champenois of the Year: Guillaume Gomez (personal representative of the President of the Republic for Gastronomy and Food)
House of the Year: Champagne Alexandre Bonnet
Cellar master of the year: Jean-Baptiste Lecaillon, cellar master Champagne Roederer
Cooperative of the year: Champagne de Barfontarc
Winemaker of the year: Marie Courtin
Culture and Champagne: Entretiens culturels de Champagne by the Aube Tourist Development Agency
Hospitality: La Briqueterie
Eco-responsible approach: Champagne Schreiber
Wine tourism: Champagne Vezien
Communicator of the Year: Champagne Laurent-Perrier
Packaging of the year: Champagne Julie Nivet
Gastronomy & Champagne: Restaurant Arbane