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Laurent-Perrier partners exclusively with Selfridges to unveil the Butterfly Robe

7 July 2021

Discover Laurent-Perrier’s limited edition Cuvée Rosé Butterfly Robe until the 5th of September 2021 exclusively in Selfridges.

The fourth in Laurent-Perrier’s line of unique Cuvée Rosé robes, the Butterfly Robe pays homage to the high value placed by the House on caring for nature. Recognised as a symbol of a preserved and protected nature, the butterfly is a true symbol of Laurent-Perrier’s efforts to preserve the eco-system.

The Butterfly Robe will take shape of the iconic bottle, adding an extra layer of indulgence as special as the liquid itself. Crafted using cold maceration, Laurent-Perrier extracts colour and flavour from grape skins to bring freshness and elegance to the Cuvée Rosé. Offering enchanting notes and intense red fruit aromas, the light and graceful champagne can be paired with marinated raw fish, grilled prawns and red fruit desserts to enjoy across the summer.

Family owned Champagne House Laurent-Perrier’s respect for nature extends beyond the vineyards in France. It has recently partnered with conservation charity, Plantlife, and will be donating £1 for every Butterfly Robe sold at Selfridges in 2021.

Continually ensuring all wine-making practices are improving with the environement needs in mind, practices of Laurent-Perrier include (but are not limited to) sending all press residues from Tours-sur-Marne, Oger and Landreville to a local distillery, where they are transformed into alcohol, the creation of an in-house treatment plant to cut organic pollution by 99%, as well as letting the soil regenerate when old vines do not give anymore good yield returns by removing them, ensuring the elements and nutrients are captured before the next yield, and sowing beautiful floral fallow plants during this time.

Laurent-Perrier’s limited edition Cuvée Rosé Butterfly Robe is available from the 5th of July to the 5th of September in Selfridges for £79.99 (75cl).